Why are traditional marketers failing in Web3? The world of Web3 is where the tangible often fades into the intangible. To get the best and most appropriate answer to the above question, stay with us in this article in Pooyanmusic website.
Lesson number one is how valuable communities are: how powerful they are and how unique each one is. And they are the only reason your projects can become a success or a failure.
You can iterate on marketing plans, you can fork Github repositories, and you can attract developers and other professionals from your competitors. However, if there’s one thing you can’t do, it’s copy and paste a forum no matter how hard you try.
Projects that treat society as a nuisance that they have to put up with, simply copying what others are doing and forcing it to fit in, usually don’t do well. They pretend to care publicly about the community while ignoring their own worth internally.
In Web2 you have customers. You must meet sales targets and key performance indicators. Your goal as a marketer is to convince people that your product is better than the next product. You know the identity of your customer and own their data. You grow your customer base through advertising dollars. Communication is generally one-way. You upload interactions to customer service to handle any complaints.
It’s really simple. You’re not selling anything, you’re raising awareness and letting people see for themselves why you matter. Don’t even try to convince anyone of anything. Your only KPI is to keep people interested.
In Web3 you have users, not customers. Together they form a community. A community is like having a big family with new members every day. It’s all about cultivating relationships with mostly strangers on the internet. It’s about making friends with avatars who share a common interest.
The code of many projects is open source. Anyone can audit it. The community owns the project through token holding and governance. Your project wallets are also auditable. Zero tolerance for foul play. Beauty lies in the eyes of blockchain explorers. Treat everyone with the same level of respect that you treat the Internal Revenue Service.
Understand that you have subgroups in your community with different interests, and become passionately interested in each of them. Treat each person as a VIP and cater to their individual needs.
The last thing you do is spend your initial marketing budget. It simply doesn’t work until you get a significant number of users while your community is thriving. Spend your energy on cultivating a welcoming and fun place for people to gather. Instead of marketing leads, invest in quality community managers. Word of mouth works far better than any PPC or PR campaign.
User acquisition is easy. Retaining people is hard. Ask yourself, what keeps people coming back every day? This is your entire marketing strategy summed up in one sentence.
In the ever-evolving Web3 landscape, real value isn’t just tokens or coins that change hands. It is the collective heartbeat of a community, the shared passion and vision that drives projects forward. Traditional marketing metrics and strategies fall short in this area, not because they are inherently flawed, but because they were designed for a different era.
Web3 is more than just a technological evolution. It is a cultural renaissance. It is a space where centralized hierarchies are flattened and every sound, no matter how soft, has the potential to reverberate with impact. In this brave new world, society is not just an audience. They are the creators, beneficiaries and always the lifeblood of a project. They don’t buy a product; They address a vision, a dream, and a promise of a decentralized future.
As we journey deeper into the Web3 era, it becomes apparent that while tokens may fluctuate in price, the true store of value is a community’s trust, passion, and commitment. They don’t just trade. They transform. They don’t just invest; They inspire.
In the world of Web3, where tangibles often blur with intangibles, remember this: your community’s value is not just what they give, but what it shows. Cherish them through bull markets and bear markets, for they are the bedrock on which lasting legacies are built.